The 2012 winner of Miss Universe pageant Olivia Culpo was the special guest at the Lord and Taylor “Birdcage Spring” launch event on April 7, 2016 in New York City. The 23-going-on-24 model and actress wore a sleeveless white fit-and-flare dress with a wavy black midriff. She accented her looks with black stilettos and matching clutch. Olivia completed her sophisticated yet playful look with her hair swept back into an elegant bob.
The invite to the launch, which happened at the Lord and Taylor Fifth Avenue Store on 39th Street, read ” Everything Is Coming Up Roses At Lord & Taylor.” So, there was a beautiful rose wall, and rose garlands and lots of rose bouquets. And, there were also rose-themed products from the collection. Olivia Culpo says her favorite rose is red, because “it’s so romantic.” But then she also likes white roses and pink roses, as she told WWD.
And, she added “It’s spring-feeling all around. Everybody kind of has that breath of fresh air feeling around them, which is common in April.”
Fashion maven Olivier Rousteing has taken Balmain from a sleepy rarefied European fashion house to the darling of social media and pop culture, as its creative director. In so doing, he’s not only revamped the brand, but has also increased sales (although it’s said that US sales are a modest but reasonable, 20%). Given it’s injection into American pop and youth culture, it makes total sense to have a physical store in the United States. Well, now they do. And, it’s in Soho, in downtown New York City.
There have been a few false-announcements, when Racked NY announced the store would open in the Fall of 2015. Also, Vogue hinted at a Fall opening in their lengthy feature on Olivier, last fall.
The Balmain store opened today on April 5, 2016, and is located at 100 Wooster Street. The store will have both men’s and women’s items, as well as accessories. A kids section will be added by the summer. The inaugural opening celebration is planned for May 2.
The interior decor has a touch of Rome, with a Romanesque visual sense in the flooring and space. Which all makes sense, given that the inspiration for the store comes from Villa Balmain, the founder’s mid-century vacation home on the Italian island of Elba.
So, it’s reported that this is Nordstrom‘s first in-over-a-decade branding campaign, which went live on February 8. Honestly, it’s a little hard to present, as it’s non-cohesive and disjointed, with several components. But, let’s try to streamline it all.
Overall, the encompassing theme is called “See Anew.” And, Nordstrom put together a short video commercial that will be shown on TV in markets across the United States. However, if you are looking for the pieces shown in the video, good luck! The “See Anew” link is buried at the end of Norsdtrom.com. And, when you click on the See Anew link, instead of showcasing the pieces in the campaign, it’s the creative forces behind the video you’ll be reading about. Two videos for the campaign were released on YouTube, on is 30s and the other is 15s.
If all that isn’t amazing enough, along with the above promotions, Nordstrom also simultaneously launched the promotion for the next Pop-In@Nordstrom spearheaded by the VP of Creative Projects Olivia Kim.
Nordstrom, just from this 2016 Spring branding effort and its website, appears to be a company made up many silos, with probably a significant level of internecine competition. Probably due to its size as a 13 billion Dollars company, they found it difficult to come together to create a unified branding effort. But, size is hardly a decent reason. The location of its remote headquarters in sleepy Seattle (think jumbo jet builder, Boeing), as well as the fact that it’s C-Suite is loaded with heirs of its founder, may be other reasons. With no apparent CEO and three co-presidents, it must be no cake walk to bring all the members of the family together to agree on their branding and marketing strategy.
The New York Look boutiques are some of the most exciting places to shop for dresses in New York City. Their pieces are always relevant and fresh. Also, they never shy of appealing colors and alluring cuts.
As summer approached, in late spring, their Times Square store had this exciting statement piece on display. It’s called a merengue dress and is designed by Nanette Lepore. The color, described as punch is lightly toned, and adds to the airy feel given by the ruffles around the midriff and along the skirt.
It’s a perfect dress for a relaxed evening for the months of June and July, in New York City.
In Palisades Park, NJ is a cozy little store with the most interesting of names, “Ugly”. Ironically, Ugly has some of the cutest items along Broad Ave. Earlier in the summer this “Qt” sleeveless and flowery blouse with frills was on display.
One of the awesome things about living in New York City or a large, dense and diverse city is options, options, and more options.
This store is called Showroom Outlet located at 556 8th Avenue in Manhattan, and it has very “Qt” dresses for low prices.
The gold evening dress is the definition of “Qt”. It has a very beautiful embroidery pattern that’s surrounds it, the upper section would cover the bust completely, and the look could be completed with a lovely shawl or scarf with complimentary colors.